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**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!
**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!

**RARE** 1938 Dracula Frankenstein Double bill Pressbook EXCELLENT CONDITION!!

$ 422.4

Availability: 54 in stock
  • Year: Pre-1940
  • Industry: Movies
  • Original/Reproduction: Original
  • Country/Region of Manufacture: United States
  • Object Type: Pressbook

    Description

    Dracula/Frankenstein Double Bill (Universal, R-1938).
    Uncut Pressbook (10 Pages, 8.75" X 11") Syd Roye Artwork.
    Following successful runs in Los Angeles and Seattle, double-bills of
    Dracula
    and
    Frankenstein
    ran in theaters across the county which helped renew the public’s interest in Universal's monster movies.
    This pressbook with artwork by Syd Roye helped exhibitors with tips for promoting the two classic horror films, starring the incomparable Bela Lugosi and Boris Karloff and directed by Tod Browning and James Whale.
    This pressbook was a warehouse find and is unrestored. Pages are white, uncreased, and unmarked. Staples are slightly rusted but don’t really mar the book in any way.
    This truly is a piece of Hollywood history!!
    If it wasn’t for this document, Son of Frankenstein may never have gone into production. It’s because of the success of the Dracula/Frankenstein re-release that Universal gave the “go ahead” to begin production “Son of Frankenstein”, which turned out to be a huge success and catapulted Lugosi AND Karloff into the spotlight again.
    One of my favorite stories related to this amazing document comes from Count Dracula himself, Bela Lugosi.
    As any Lugosi fan knows, by 1938 his movie offers and the QUALITY of those movie offers were drying up substantially. He really needed to regain his status in the Horror film genre.
    And so, one afternoon in 1938 as Lugosi was going through town, he suddenly saw a huge line of people standing on the sidewalk. He thought at first that there was a grocery store opening or some kind of sale which prompted all these people to congregate along the roadway. Suddenly he sees his name on the marquee of a movie theater which was running the Dracula/Frankenstein double bill.
    At that moment, he recounted, he knew that Horror was coming back to Hollywood, and therefore HE could come back.
    One of these pressbooks, though in much worse condition than this one, sold at Heritage Auctions for 00.